NEUROMARKETING

Neuromarketing is the implementation of neuroscientificial principles in marketing strategies. It’s quite new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Besides that, there are also professional digital tools that uses the technology of heatmaps to find out behavioral aspects of customers recording their cursor movements.

Neuromarketing heavily focuses on how customers make decisions and which parts of the brain is active throughout making a purchase decision/selection. Main purpose of refering to neuroscience for marketers is to make the product irresistable for customers. It means to analyze every possible blockages in the brain during the customer’s journey. It’s possible to implement these techniques in web design and social media campagins in order to maximize digital conversions and increase engagements.

We help our customers take advantage of latest findings of neuromarketing so as to obtain competitive advantage in the market and fully satisfy their target audience. Neuromarketing gives us a deep understanding of the relationship between the audience and brands. The insights we obtain from neuromarketing help us while proposing a marketing strategy to our customers.

Here are the neuro marketing tools we utilize:

  • fMRI: Functional Magnetic Resonance Imaging,
  • SST: Steady State Topography,
  • EEG: Electroencephalography,
  • Eye Tracking,
  • The Skin Conductance Response.