Neuromarketing is the implementation of neuroscientific principles within marketing strategies. It is quite a new field of marketing which draws on medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. There are also professional digital tools that use the technology of heatmaps to identify customers’ behavioural patterns by recording their cursor movements.

Neuromarketing focuses heavily on how customers make decisions and which parts of the brain are active throughout the selection and purchasing process. The main purpose of incorporating neuroscience into marketing is to make the product irresistible to customers. It analyses every possible blockage in the brain during the customer’s journey. It is possible to incorporate these techniques into web design and social media campaigns in order to maximise customer engagement and digital conversions.

We help our clients to take advantage of the latest findings in neuromarketing in order to obtain competitive advantage in the market and fully satisfy their target audience. Neuromarketing gives us a deep understanding of the relationship between a brand and its audience. The insights we obtain from neuromarketing are invaluable when it comes to proposing marketing strategies to our clients.

Here are the neuromarketing tools we utilise:

  • fMRI: Functional Magnetic Resonance Imaging
  • SST: Steady State Topography
  • EEG: Electroencephalography
  • Eye Tracking
  • The Skin Conductance Response