31 Business Blogging Tips For Startups

Social Media Optimization: 31 Tactics To Boost Your Reach And Engagement

 

Do you plan to start a business blog? Are you not sure how to monetize your blogging efforts you’ve made so far? Blogging is beyond a marathon. It consists of strategic content research & planning, creativity, content delivery throughout quality marketing channels and sophisticated analysis of overall efforts in order to recieve meaningful actions from your visitors. One of the biggest misconceptions about blogging is approaching it as a short-term project. Make sure that your business blog requires more attention than you might ever think, if your company hasn’t started blogging so far and you would like to start one right now! Now, lets take a look at the reasons that makes blogging “invaluable” for brands, starting with its defination: 

According to Merriam Webster dictionary, blogging is a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors. The word blog actually derives from “web log”. As you can guess, it traditonally means a journal that is available on the web. The activity of updating a blog is blogging and someone who keeps a blog is a blogger.

 

Main Benefits of Blogging for Startups:


 

If you really wish to succeed in blogging, you have to dedicate yourself to it. As we mentioned earlier, it’s not a sprint but a marathon.

Ok, blogging is good for my brand, now what is next? We’ll finally discuss the main tactics that makes successful blogs successful.

 

31 Business Blogging Tips For Startups:

It drives plenty of quality web traffic to your website(s),

Helps you to be found in the search engine result pages (SERP) with strategic keywords that you would want to be ranked with,

Makes it possible to convert the quality traffic generated by your blog into quality leads,

It’s one of the best ways to showcase your authority on the subject or industry you deal with,

Since it drives organic web traffics, it reduces your digital advertisement spends to,

Builds deep connection with your community who is interested in your brand, story, expertise and announcements,

Gives your brand “a human” voice,

It’s “the Houston” of your social media channels,

Gives you the opportunity to publish any content in any format you might desire,

And finally, unlike your social media channels, it’s %100 yours (your magazine, newspaper, T.V., radio and book...)

 

Have more questions about how to blog efficently for your brand? Do you need a professional support? Contact us now: [email protected]

Focus on a specific/niche subject(s),

Determine who you target with your business blog and build two or three customer profiles,

Study on the needs and expectations of those profiles,

Make your ultimate blogging goals specific (sales, brand awareness, leads, traffic, donation, angel investor...),

Start a Wordpress blog and learn how to run it (Don’t worry, it’s not that difficult. You could find plenty of free tutorials online),

Determine how much time you can spend for your blog in a week (Be honest),

Build a blog calander and schedule your next month (Again, you could find free blog calendar templates online easily),

Research and discover subjects/keywords/questions that your customer profiles might be interested in (Check social media, other blogs, keyword tools, news sites, Yahoo Answers and Quora etc.),

Produce quality articles that each of them target a specific customer profile of you answering a particular question; also keep in mind your goals,

Equip your article with the valuable keywords that you would like to be ranked with in the search engines,

Add attention-grabbing call to actions (CTA) as text but preferably as image to your articles so as to convert some of your visitors into leads, redirecting them to your landing pages (special pages that collects more information about your visitors by giving them back something valuable such as an ebook or a coupon),

Deliver your content througout your social media channels regularly,

Build inbound links to your contents as much as possible,

Ask your audience to read, like, comment and share your articles,

Ask your audience to suggest you other subjects,

Get in touch with guest bloggers to write for you,

Advertise your blog in order to get more reach, traffic and conversions,

Try different type of contents,

Create high quality articles longer than 500 words,

Always add high quality images,

Add relevant keywords and categories to your content,

Link your previous articles in your new articles,

Brand your contents while sharing,

Treat every content of you like a product,

Talk less about yourself in your articles,

Think always long term and create evergreen content,

Market your blog everywhere (your website, client meetings, card visits, social media profiles...),

Be sincere, helpful and relevant,

Practice more to refine your contents,

Analyze, analyze and analyze...

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