2017's SEO Trends And Expectations By Senior SEO Experts
Digital professionals are constantly contemplating what changes will take place in the appearance of the SEO universe. Every week hundreds of Google’s news about possible new algorithm updates are posted. We are encountering articles pointing he new year's SEO trends in the numerous large and small, serious and unserious technology and marketing websites. Trending articles are the types of articles that B4Mind Blog sometimes refers to. However, it is not clear that many of the local sites apart from B4Mind have written what the trends are based on. We arrive at a conclusion by relying on reliable scientific sources and adding our own interpretation; then we share with you our valuable blog readers.
In fact, trending articles fall within the scope of sectoral analysis. Instead of bloggers, editors, or technology reporters, it is more true that the real actors of the industry are telling where the industry is evolving.
Envigo's report on the 2017 SEO Trends is based on the second type of research we talked about, it relies on not on editorial assumptions, but on senior SEO experts in the industry. According to a survey of more than a hundred marketers with brand and agency backgrounds, the most important developments that SEO experts will face in this year are:
1. 54% of respondents think that voice search will affect Google search results,
2. 53% say that the main component of the SEO project is content,
3. 83% believed that the main purpose of the SEO project was to increase the number of organic visits from the search (not sticking to certain keywords)
4. 51% say that the most common method to get backlinks is to sign up for local and industrial site indexes,
5. 52% indicate that they have internal SEO teams rather than outsourcing.
# 1 - WHICH INTERESTING SEO FACTORS WILL RISE IN IMPORTANCE?
The key factors that senior SEO professionals think will rise in importance in 2017 are mobile-friendly design, usability, site speed and structured data. Factors that the subject may not change are the number of backlinks, anchor texts, the domain authority of the backlink resource. The only factor that they think will decrease is page keyword density.
# 2 - THE MOST DIFFICULT POINTS THAT SEO EXPERTS ARE CHALLENGING
Creativity: The biggest challenge in SEO development is to do creative work based on 40% of participants. Putting new tactics in place of the SEO in the planning, production, distribution and analysis stages is more challenging rather than ordinary, obsolete tactics. Producing High Quality Content: What they believe is the main element of the SEO strategy that SEO executives are underlining the most today is producing high quality content. According to more than half (53%) of the participants, high quality content is the number one SEO factor. Of course, trying to produce this constantly is one of the most difficult things for SEO professionals.
Backlink Variety: 85% of respondents use multiple backlinks. And 65% applied 4 or more methods. SEO experts also find it hard to find new ways to get backlinks.
# 3 - MAKING SEO TARGETS
39% of respondents belive that increasing the number of website visits as their main goal. 23% to earn revenue, 21% to increase engagement ratios and 17% to win backlinks. While the number of visitors is the main expectation, it is also among the goals to earn revenue and enter meaningful interactions with the visitors.
# 4 - THE MOST IMPORTANT TACTIC IN SEO
According to SEO experts, the most important tactic is content with 53%. The content is followed by technical infrastructure (site-internal factors) with a ratio of 24%. 19% part is going to win backlink. We are witnessing again in this investigation that your contents are the king.
# 5 - BACKLINK ACHIEVEMENT METHODS
SEO managers are trying to get new backlinks with local listings (Site Index) bloggers, campaigns, press releases and link bait.
THE LARGEST OBSTACLES IN SEO PROJECTS
Creativity, limited budget, technology and limited resources are the biggest obstacles to developing successful SEO projects.
# 6 - WHAT STIMULATES THE CHANGEMENT IN SEO?
54% says that the change in customer behavior would also affect SEO. Voice calling is the best example for that. It is a change that we are beginning to feel influenced by the fact that the calls are becoming increasingly mobile-oriented. In short, we can summarize the change of search habits.
Changes in Google products (Google+, Google Shop, Google Maps, etc.); 24% of respondents think that the change in Google products will also change SEO.
Another issue that will trigger the change is advertising space according to 19% of respondents. The size, design, variability, and for similar reasons, Google will attribute Adwords ads to SERP.
You can follow the latest SEO articles we prepared for B4Mind Blog here. You can learn all about SEO issues at [email protected] This article was prepared by B4Mind Brand Consulting.