Social Media Optimization
Social Media Optimization: 3 Tactics To Boost Your Reach And Engagement
Simply put, social media optimization is the process of expanding your reach and driving more traffic to your websites consistently via social media profiles of your brand and everything else you do to sustain it.
Social media is an excellent place for brands in order to attract, convert, close and delight customers. Every brand dreams ambitiously about build stronger relationships with its customer base taking advantage of social channels.
However, being on social media doesn’t always assure you to be visible. In order to be visible you first have to be available, then reachable and notable. Social media optimization’s (SMO) main function is to make your brand’s social media presence more reachable and notable.
You have to take into consideration various factors about social media optimization. If you are familiar with search engine optimization (SEO) you might find some commonalites between them. And it’s important to underline that the more you do SMO, the more you’ll benefit in the means of SEO.
Optimize Your Profile
Polishing your social media profiles is the most essential thing you ought to do. SMO starts with optimizing social media profiles of your brand. Your profile requires from you all sort of data about your company, products and services, story, logo, tagline etc. So first of all, fill in all the information boxes meticulously while registering for your account. Moreover, edit all the extra sections of your profile and update it regularly. Give every information needed generously. Don’t be close-lipped. Choose high quality images for your profile and cover that best describes your brand and make sure that it matches with the required dimensions particularly for that platform. Brand your social channel. Never forget to link back to your website and blog from your profile.
Be consistent with all your social media profiles. Don’t forget that every profile is an online presence of your brand. The profile will be the first place to have an impression about you. Give a great first impression; convince and convert!
Optimize Your Content
Content is the ammunition of your marketing gun. Content is the king for SMO as far as SEO. However, there is one more layer of social media optimization besides content and that is context. Never underestimate the power of context.
Content strategy tips for social media:
Use a social media editorial calendar,
Create a content plan,
Schedule your contents,
Find the best times for posting,
Find the best frequency for every platform,
Always use visual contents,
A/B test your titles,
If you don’t have what to post, you can curate content
Include hashtags and usernames,
Target specific groups or users,
Use call to actions (CTA) such as share, retweet, follow, like,
Try video content including live streaming,
Have your own brand voice,
Talk as your target audience talks.
Fortunately social media sites provides great insights about your performance with their free analytics tools. Facebook & Instagram Insights, Twitter Analytics, Pinterest Analytics, Youtube Analytics and so on. They are excellent tools in order to learn more about your audience, performence of your contents and your profile.
After planning your content strategy, producing and delivering your contents, it’s quite important to analyze and take lessons from the performence of your profile to find out what was ok and what didn’t work well, in a particular period (week, month, quarter etc.).
It will also be benefit of you if you use some external analytics tools (free/premium) to get deeper insights about your brand and your competitors.