Ways to Find the Most Profitable Keyword Phrases for Your SEO Campaigns - I

Ways to Find the Most Profitable Keyword Phrases for Your SEO Campaigns - I


Google has 40 thousand keyword queries per second. This figure also means that 3.5 billion per day, 1.2 trillion searches per year. The interesting part of the job is that with about twenty percent of searches made every day on Google that have never been done before, brand new keywords. Here is the strongest reason why the right keyword choice should never be memorized. Because each keyword is a new market and a new competitive environment. If you are not in the competition scene, the scene will remain to your competitors.

When a user queries any keyword, he/she will see a results page with millions of pages, including our own web page. In these results, the most useful and relevant pages go out on the first page, the less relevant ones appear on the back page. Google uses simultaneously more than thousands of computers to answer a search query in 2 milliseconds.

Every SEO work begins with keyword research. Because key words define our target, our customers and the people we want to reach. In this respect, it is extremely critical.

It is necessary to determine since the very beginning, which queries are useful for us to operate and which are not. This will be an indication of whether the incoming visitor will turn into a potential customer or not and whether the keyword is profitable or not. As we pointed out at the beginning of this article, it is crucial for the level of relevance between the keyword and the result to match Google search queries to results. Even if your page is not very good in terms of technique, it can pass through sites that have much better infrastructure than yours, if you have a high level of relevance, satisfying and profound content and a positive experience.


An "excellent" user experience, not just ordinary, is Google's constant law. Let’s repeat the mission statement on Google's official page: Organizing all the world's information and making it universally accessible and usable. Once a brand become better for this huge library of trillions of pages, that brand will be more successful and profitable. Good. But how? The answer is extremely simple. With the keywords to be selected.

Perfect key word choice is essential for both Google and the user experience. In that case, we can reach the conclusion that the main concern is to target the correct key word.

Where we can find the most accurate key words? That is exactly why this article is written. We'll pointing on the keyword research resources you need to take advantage of to retain potential customers and gain Google engagement.


# 1 - Keyword Tools

The first tactic to do keyword research is to use the keyword tool. Generally this tool is Google's Keyword Planner as well as Wordtracker, Übersuggest, SEMrush, Keywordtool.io and many more similar tools.

Google Keyword Planner helps to find keyword phrases that are relevant to a keyword, learn the monthly search volume of that keyword and see the offer price of the keyword. In fact, Google offers this tool for users of the Adwords advertising platform. So Google wants us to advertise, not SEO.

It's worth telling at this juncture. In SEO, search engine advertisements are fed from the same source, which are keywords. Therefore, the keyword finding ideas found here apply to both Search Engine Marketing (SE) and Search Engine Advertising (SEA).

The use of tools other than Google's keyword tool is limited. They require paid memberships to conduct detailed keyword research. In addition, Google offers many tools in a special limited knowledge in Turkey. So we need to give other opportunities to not miss real keyword opportunities.



# 2 - Autocomplete and Related Searches on Google Search

It is a method that can be easily utilized without requiring a vehicle. It refers to keyword phrases that Google recommends to us when querying a keyword in the search box. So in the eyes of Google, the key words we write are most likely to be learned key words. Similarly, the same method can be used on Youtube, the world's number two search engine.

Related searches are key words at the bottom of the search result, which deepens the search we have made on the keyword we entered. It is also possible to reach serious information here.

Both of these methods are extremely useful, effective, and tell us a lot but are so outmoded. How can you find other keyword ideas?

# 3 - Google Trends

A very comprehensive tool that allows you to navigate the search volume of a key word since 2004. Of course, you can detect the intensity and the rising search trends in the current keywords.

Google Trends shows the most searched keywords day by day. Under the general category there are 50 to 100 key word(s). At the same time, popular keywords can be followed by 6 different subcategories. These categories: Science / technology, entertainment, top news, business, health and sports.

With this tool you can find dozens of different keyword ideas in a short time by cheeking by jowl.

# 4 - Meta Tag Research

Have you ever had a mind to look at the key words your competitors used in their site? All web pages have three meta tags named title, description, and keywords. By "inspiration" from those written here, it is possible to find new key words that you have not thought of before.

To view the meta information of a site easily without using any tools, right-click on the homepage, click on the View page source option and you will find meta name = "keywords" in the top of the page.

# 5- Site Map Survey

It will also give us very meaningful insights to review your competitors’ site map. Site maps will help you see the overall page structure, page hierarchy, posts, tag pages, category pages of a website from a single page. Hundreds of keywords will emerge if we take a look at the hashtags used by a competitor blog site map. You can use this free tool to find the site map of the site you want to review.

Our article will continue with the second part. Please send your questions and comments to [email protected] This article was prepared by B4Mind Brand Consulting.


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