Turkey
Year
2017-19
Industry
- Hospitality
Our Services
- Brand Consulting,
- Search Engine Optimization (SEO),
- Social Media Management,
- Digital Advertisment:
- Facebook Ads,
- Instagram Ads.
- Content Marketing,
- Email Marketing,
- Market Research,
- Digital Analytics,
- Creative Design.
Company Profile
Ida Blue is a luxury boutique hotel from the city of Canakkale, Turkey. Located on the Asian side of the Dardanelles Strait, it offers a serene escape from the sights and sounds of Istanbul. The hotel’s location, on a cliff overlooking the Aegean Sea, creates an ambiance that is as calming as it is exotic. The hotel features both Turkish and international cuisine.
The location gives guests easy access to the local sites including the ancient city of Troy. There are many activities available to visitors including fishing, hiking, and biking. Guests can also enjoy the amenities at the onsite spa for rejuvenation after a long day of sightseeing.
Challanges
The challenges for luxury boutique hotels are many. They must be able to provide excellent customer service, as well as a unique and luxurious experience. They must also be able to compete with larger, more well-known hotels. Marketing is critical for these hotels, as they often do not have the same name recognition as larger chains. Additionally, they must be able to maintain their high standards while keeping costs low.
High Costs
Competition
Personalized Experience
Solutions
Digital marketing strategies for boutique hotels typically include using social media platforms to create a presence and connect with guests, optimizing the website for search engine ranking, and designing a user-friendly interface. Additionally, email marketing can be utilized to reach past guests and encourage them to return. By creating a well-rounded online marketing strategy, boutique hotels can attract new guests and increase bookings.
Results
119.30
Year over Year Growth of Users
179.58
Year over Year Growth of Organic Search
98.13
Year over Year Growth of Pageviews
