Babios
London, UK
Year

2017-18

Industry
  • Ecommerce
Our Services
  • Search Engine Optimization (SEO),
  • Website Design and Management,
  • Brand Consulting,
  • Commerce Solutions,
  • E-Mail Marketing,
  • Digital Advertising Management,
  • Social Media Management.

Company Profile

Babios is a company based in London that specializes in baby, kid, and youth bedroom furniture. They provide customers with everything they need to outfit their child’s room from wall decor to bedding. Babios has an extensive range of products for kids of all ages, making it easy for customers to find what they need regardless of their budget.

They specialize in beautiful and stylish furniture that will change the way you think about children’s bedrooms. The Babios team strives to create an environment for your child that is as welcoming and peaceful as possible. This bedroom company offers many different types of furniture such as beds, dressers, desks, and chairs.

Challanges

For parents it can be difficult to find furniture that is both stylish and safe for children. Ecommerce sites like Babios that sell children furniture have to make sure they are able to comply with all the regulations set by the different countries.

Babios had the difficult task of providing a variety of products for different age groups and price ranges. Also had to make sure that the products were available in various colors, sizes, and styles so that customers can easily find what they’re looking for.

Another challenge was that parents could be hesitant to buy furniture online, especially if they are not familiar with the site. Hence, Babios needed to make sure that their site was easy to use and provided accurate information about the furniture they sell.

Product Safety
Brand Trust
Website Usability

Solutions

Content marketing and SEO are two of the best ways that ecommerce sites can grow their sales. Content marketing is a great way to get potential customers to know, like, and trust your brand. SEO is a great way to rank higher in organic search results for relevant keywords by creating on-page optimization opportunities. We built a digital strategy based on these two main channels and supported it via various digital channels like paid social, email.

Results

1203

Google Organic Search Impressions

476

Google Organic Search Clicks

215

Number of website sessions