Turkey
Year
2015-22
Industry
- Ecommerce, Publishing
Our Services
- Search Engine Optimization (SEO),
- Digital Advertisement;
- Google Ads,
- Linkedin Ads,
- Facebook Ads,
- Instagram Ads,
- Social Media Management,
- Content Marketing,
- Email Marketing,
- Market Research,
- Digital Analytics
Company Profile
Tara Kitap is a publishing house from Istanbul with titles in the categories of relationships, urban women, personal development and raising children. Tara Kitap publishes books on these topics with the aim of empowering readers by being available to teach them how to live a fulfilled life. They are committed to making sure everyone can have access to their books.
Tara Kitap’s mission statement is “to empower girls and young women with literature that speaks their language”.
Challanges
The challenges for online bookstores and publishing houses come from the fact that this industry is facing a shift in consumer behavior. The printed book is no longer seen as the only reading option, with readers turning more to digital formats and devices. This has led to a decline in sales for the industry, which affects both bookstores and publishing houses. In order to compete in this new market, both businesses need to find ways to appeal to digital readers and offer them content in the formats they prefer.
Digital Readers
New Market
Online Sales
Solutions
One of the best digital marketing strategies for online bookstores and publishing houses is search engine optimization (SEO). By optimizing their websites for search engines, they can make it easier for potential customers to find them online. Another effective digital marketing strategy is using social media platforms to reach potential customers. Online bookstores and publishing houses can use social media sites like Facebook, Twitter, and Instagram to share news about their latest titles, promotional discounts, and other newsworthy items.
Results
216.76
Year over Year Growth of Users
1,049
Google Ranking Change
121.50
Year over Year Growth of Pageviews
